Choosing The Best From The Top Email Marketing Providers

As a business owner, marketing manager or an entrepreneur finding email marketing providers can be a bit overwhelming if you aren’t familiar with all the different features, options, packages and variables offered.

This can become even more complicated when browsing through the websites of email marketing providers you are considering and getting caught up in the package that they are promoting or the services that they indicate you have to have. 

 

To avoid these issues, and to ensure you get the right company for your needs, there are some simple steps that you can take even if you aren’t a techie. By using these strategies you can compare different email marketing providers and find one that works for your business at a price that you can afford. 

 

List Your Needs

Start by considering what you want the email marketing providers to be able to do for your company. This can include how many subscribers you have now and how fast you anticipate growth. Since you will be paying by subscriber you don’t want to overestimate or take on a big package and end up paying for systems that you don’t use. 

 

Consider how each of the email marketing companies allows you to upgrade as well so your email provider can keep pace with your growth. 

 

Ease of Use

For those not comfortable with doing things on their own look at email marketing providers that have a good selection of templates, easy user interfaces and basic control options that are intuitive to use. 

 

Most companies will provide a demo or trail of their services so you can test out the system and get a feel for its ease of use. 

 

Analytics

Carefully reviewing the different tracking and reporting options that different email marketing providers give you is also critical. Like user interfaces and templates you want these reports and tracking options to be simple to use and understand and also designed to track relevant information. 

 

The top email marketing providers actually provide real time reporting and tracking of emails, which can be valuable in many ways for companies. The more options that the company offers for tracking that is relevant and insightful the more effective you can make your email marketing right from your first customer contact.