Saturday, September 29, 2012

Benefits of Dedicated SMTP


When we sending email we make a negative and positive reputation, Our mailing ip address is belong with our domain name and email id. if we work with shared ip address and our partner send spam then ip address get black listed. it also effect your reputation. reputation of you "Band Name", "Domain Name" and From Ip address.
Most of business not buy dedicated ip address based smtp server due to costing. in that case SARVMail try to make cost effective  and budget smtp server.

Benefits of SMTP Server
  1. Separate Mailing Structure: Dedicated Server provides your a separate ip address so your reputation is your, no one effect your reputation.
  2. Quick Delivery:  Dedicated Server means, a server work only for you that's why your email not in queue, they deliver immediate after submission.
  3. Reliable and Secure:  If you have your own server then it make sure that if available when you need it.
  4. Cost effective for Mass Mailer : If you have lot of subscribers and you send multi pal newsletter in a month then Dedicated SMTP Server is cost effective system for you.
  5. Custom Configuration: If you have dedicated server then you  have complete rights to make changes according your need.  
SMTP Server is best then other pay per mailing. it also help you in custom branding your mail carry only about you any "via" or "behalf of". 
For more information visit Email Marketing.



Thursday, September 6, 2012

Tips & Tricks


                                                                                                          We are very serious about email deliverability. We live and breathe it each day. Similar to how Google keeps adjusting its search algorithm to provide the best results, we must also regularly adjust to ensure your non-spam email gets delivered. In this post we offer advice to help you make sure that your emails get delivered. Of course, the very best advice we can offer is to use Email Marketing.
Photo Credit – nobody loves spam, except possibly this person

1. Be Compliant with the CAN-SPAM Act
If you are sending “any electronic mail message, the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” then you must comply with the following 7 main requirements (or face penalties up to $16,000) [5]:
Don’t use false or misleading header information
Don’t use deceptive subject lines
Identify the message as an ad
Tell recipients where you’re located
Tell recipients how to opt-out of receiving future email from you
Honor opt-out requests promptly
Monitor what others are doing on your behalf
If your email contains only transactional emails or relationship content, then you are exempt from these rules; however, you must still not include false or misleading routing information.

2. Avoid Spam Trigger Words and Phishing Phrases
Unfortunately, there is no complete list of spam trigger words. Further, it is not always the case that your email will end up in the spam filter simply by using a so-called trigger word.
The key thing to remember, is that a spam filter is trying to remove commercial advertisements and promotions. So generally, words that are common in such emails should be avoided or used sparingly. That said, take a look at these 100 Spam Trigger Words & Phrases to Avoid.
Phishing emails are designed to steal your identity by getting you to click on a fraudulent link. The most common method is for the email to be disguised as a legitimate email from a service you trust, such as your bank or a website you frequent. Thus, you want to avoid using phrases that are common to phishing attacks. At 24HourSupport.com you will find a short list of common phishing phrases along with references for further investigation.

3. Include a Text Version of Your Email if You Are Sending HTML Emails
This is a common, and easily preventable, cause for landing in the spam folder. Not only is this a good practice for avoiding a spam filter, but it also covers you in the case where the recipient can not view HTML emails.

4. Use Permission Marketing Techniques
Seth Godin coined the phrase “Permission Marketing,” and offers his thoughts here. There you will find sound advice on the ideas behind getting your customers or potential customers to give you the permission to email. Take it a step further at the point of subscription and ask to be placed on their white list.

5. Use Spam Checkers Before Sending Your Emails
Before sending emails out to your entire list, its worth the time to utilize a spam checking service.
MailingCheck.com offers a free downloadable tool for Windows that uses SpamAssassin to check. If you prefer to avoid downloading any software, you can send email to the IsNotSpam.com service and they will also check a few other items important to email deliverability. Alternatively, ProgrammersHeaven.com uses a form-based solution to test your emails.

6. Maintain a Good Text to Image Ratio
It is usually best to not include images at all; however, if you must include images, here are some tips:
Do not send any image-only emails
We suggest that for every graphic, include at least two lines of text
Optimize your images the best you can
Use well formed HTML for email

7. Avoid Spam Traps
Spam Traps are email addresses that are flagged by ISPs as being no longer used by a human, so it then stands to reason that there could have been no opt-in. To avoid including a Spam Trap email in your mailing list, use a opt-in process and do not buy lists from email brokers.

8. Avoid Large Attachments and Certain Attachment Types
In general, .jpg, .gif, .png and .pdf attachments are safe to send, provided you include some content in the email as well. However, executable attachments such as .exe, .zip, .swf, etc. should be avoided entirely. Generally, you should not send attachments to people on your list that are not expecting them.
If you need to email a large attachment or an attachment type that usually can be flagged as spam or trigger virus scanners, we recommend a service such as DropBox.com. If the attachment contains sensitive data, you may consider using your company’s secure FTP server.

9. Make Sure Your DKIM, SPF, Sender-ID and Domain Keys Are Setup Properly
You will want to make sure your email server supports these protocols (DKIM, SPF, Sender-ID and Domain Keys) and that they are properly implemented.
This alphabet soup helps ISPs determine the authenticity of your email from a technical perspective. To make sure yours are setup properly try using IsNotSpam.com‘s checking service.
If you want to dig deeper, here are the definitions:
DomainKeys Identified Mail (DKIM)
Sender Policy Framework (SPF)
Sender-ID
Domain Keys




Wednesday, September 5, 2012

TIPS & TRICKS




We are very serious about email deliverability. We live and breathe it each day. Similar to how Google keeps adjusting its search algorithm to provide the best results, we must also regularly adjust to ensure your non-spam email gets delivered. In this post we offer advice to help you make sure that your emails get delivered. Of course, the very best advice we can offer is to use Email Marketing.
Photo Credit – nobody loves spam, except possibly this person

1. Be Compliant with the CAN-SPAM Act
If you are sending “any electronic mail message, the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” then you must comply with the following 7 main requirements (or face penalties up to $16,000) [5]:
1.     Don’t use false or misleading header information
2.     Don’t use deceptive subject lines
3.     Identify the message as an ad
4.     Tell recipients where you’re located
5.     Tell recipients how to opt-out of receiving future email from you
6.     Honor opt-out requests promptly
7.     Monitor what others are doing on your behalf
If your email contains only transactional emails or relationship content, then you are exempt from these rules; however, you must still not include false or misleading routing information.

2. Avoid Spam Trigger Words and Phishing Phrases
Unfortunately, there is no complete list of spam trigger words. Further, it is not always the case that your email will end up in the spam filter simply by using a so-called trigger word.
The key thing to remember, is that a spam filter is trying to remove commercial advertisements and promotions. So generally, words that are common in such emails should be avoided or used sparingly. That said, take a look at these 100 Spam Trigger Words & Phrases to Avoid.
Phishing emails are designed to steal your identity by getting you to click on a fraudulent link. The most common method is for the email to be disguised as a legitimate email from a service you trust, such as your bank or a website you frequent. Thus, you want to avoid using phrases that are common to phishing attacks. At 24HourSupport.com you will find a short list of common phishing phrases along with references for further investigation.

3. Include a Text Version of Your Email if You Are Sending HTML Emails
This is a common, and easily preventable, cause for landing in the spam folder. Not only is this a good practice for avoiding a spam filter, but it also covers you in the case where the recipient can not view HTML emails.

4. Use Permission Marketing Techniques
Seth Godin coined the phrase “Permission Marketing,” and offers his thoughts here. There you will find sound advice on the ideas behind getting your customers or potential customers to give you the permission to email. Take it a step further at the point of subscription and ask to be placed on their white list.

5. Use Spam Checkers Before Sending Your Emails
Before sending emails out to your entire list, its worth the time to utilize a spam checking service.
MailingCheck.com offers a free downloadable tool for Windows that uses SpamAssassin to check. If you prefer to avoid downloading any software, you can send email to the IsNotSpam.com service and they will also check a few other items important to email deliverability. Alternatively, ProgrammersHeaven.com uses a form-based solution to test your emails.

6. Maintain a Good Text to Image Ratio
It is usually best to not include images at all; however, if you must include images, here are some tips:
Do not send any image-only emails
We suggest that for every graphic, include at least two lines of text
Optimize your images the best you can
Use well formed HTML for email
7. Avoid Spam Traps
Spam Traps are email addresses that are flagged by ISPs as being no longer used by a human, so it then stands to reason that there could have been no opt-in. To avoid including a Spam Trap email in your mailing list, use a opt-in process and do not buy lists from email brokers.
8. Avoid Large Attachments and Certain Attachment Types
In general, .jpg, .gif, .png and .pdf attachments are safe to send, provided you include some content in the email as well. However, executable attachments such as .exe, .zip, .swf, etc. should be avoided entirely. Generally, you should not send attachments to people on your list that are not expecting them.
If you need to email a large attachment or an attachment type that usually can be flagged as spam or trigger virus scanners, we recommend a service such as DropBox.com. If the attachment contains sensitive data, you may consider using your company’s secure FTP server.
9. Make Sure Your DKIM, SPF, Sender-ID and Domain Keys Are Setup Properly
You will want to make sure your email server supports these protocols (DKIM, SPF, Sender-ID and Domain Keys) and that they are properly implemented.
This alphabet soup helps ISPs determine the authenticity of your email from a technical perspective. To make sure yours are setup properly try using IsNotSpam.com‘s checking service.
If you want to dig deeper, here are the definitions:
·  DomainKeys Identified Mail (DKIM)
·  Sender Policy Framework (SPF)
·  Sender-ID
·  Domain Keys

Sunday, September 2, 2012

Why and What Kind of Email Marketing Software Should You Use?




Email marketing is one of the most popular marketing methods. Most of companies today, both small and big are opting for email marketing process for improved business. This is because email marketing is a comparatively more affordable, faster, simple, effective and result oriented form of marketing. There are two options with which the companies today get their email marketing done. One is the email marketing software and other is email marketing service of another company. With email marketing services, one has to depend on third party and will have to spend repeatedly to keep their email marketing campaigns running which is not the case with email marketing software which can be purchased once and used for any number of times to run any number of email campaigns effectively without having to depend on someone else for the services.
Email marketing software allows sending of personalized bulk email messages to a multitude of subscribers or potential costumers thereby maximizing and speeding up the process of direct marketing.  It makes the task of frequent contact with potential customers much more efficient and easy. With email marketing software, one does not have to worry about sending out the mails frequently as campaigns can be custom scheduled go out in a few days, a few weeks or even a few months as per requirements. Most of the email marketing softwares come with a gamut of email templates, which can be used to make a business message appear more attractive, friendly or reliable. Email marketing software usually maintains database of subscriber information. From the database, mass emails can be easily sent out to a specific subscriber range and patterns among clients can easily be kept track of. An advanced email marketing software will also allow you to execute tasks like tracking of client responses, preferences, click rate, and fields visited by email recipients with which you can effectively monitor the success of your email marketing campaign.
Looking at all the above uses, it is obvious that using email marketing software will be very advantageous for business looking for online email promotion. But the question may arise out in your mind that what kind of software should you purchase or what are the features which you should look into while purchasing email marketing software.
While buying email marketing software, one should always prefer for efficient and affordable software from a reputed company. Always look out for the software that supports following features
  • Automatic storing of emails which can be edited later.
  • Variety of email templates and colorful professional themes for personalizing emails.
  • Sending of any type of communication mails including newsletters, special offers, follow-up emails, member notices, customer service announcements, affiliate emails, invitations etc.
  • Email authentication features which enable protection from spam, blacklists and filters.
  • Analytics tools which track all of your history and current live campaigns. Campaign monitoring options like tracking of client responses, preferences, click rate, and fields visited by email recipients etc.
  • Customized and unlimited email campaign and mailing lists creation.
  • Custom email scheduling.
  • Permission features such as double opt-in confirmation and one-click unsubscribe which gives one complete control of email marketing campaign.

Wednesday, August 29, 2012

Bulk Email Marketing



What is Bulk Email Marketing?
Bulk email marketing is form of marketing where services and product marketing mails of a company are sent over to number of recipients for promotion purposes. The number of recipients of this bulk e-mail may vary from hundreds to even thousands per email. Bulk email marketing is one of the best and cost effective ways to reach out to hundreds of potential customers in the least time possible. The companies who go for this powerful email marketing option generally hire the bulk email marketing service or purchase efficient email marketing software from the vendor for their mass email marketing needs. However it may be done either through software or from third party services bulk email marketing has got its own advantages and disadvantages associated with it. They are as follows
Advantages of Bulk Email Marketing
Reach to Largest Customer Base
The first and foremost advantage of bulk email marketing is that it allows sending mails or advertising to a largest customer base that is now available on internet. Today internet is the largest customer base and through bulk email marketing you are able to advertise your products and services to this huge prospect base without having to travel to them, talk to them or requiring to put any other efforts to reach out to them. Therefore bulk email marketing is one of the easiest procedures to carry out online marketing.
Low Cost
Mass emailing is one of the most cost effective procedures of online marketing. Through mass emailing you can send out thousands of mails with minimum costs. It does not matter whether you are hiring the bulk emailing servicesof third party or using bulk email mailer for the task, the costs are always comparatively low in bulk emails than other forms of marketing.
Less Time
Mails are sent instantly to the recipients and therefore through bulk marketing procedure you can reach out to your large online prospect base with your service and product information within a shortest time period.
Personalized Mail Marketing  
As compared to physical print media it is easier and cheaper to personalize emails for marketing. One can send emails with a private touch to each receiver instead of boring standard message formats. Today most of email marketing softwares are equipped with templates which can help you make your email marketing campaign even more personalized and effective.
So finally we can say that with bulk email marketing, most number of prospects can reached out with attractive mails within shortest time at most affordable price. It is one of most cost effective and quickest forms of marketing in which both time and money are saved.

Sunday, August 26, 2012

Target Email Marketing




Why Targeted Email Marketing?
Email marketing is one of the best internet marketing strategies. It is a cost effective, simple and faster advertising process which can be adopted both by small-scale as well as large-scale companies for improved business. In today’s trend of competitive marketing, targeted email marketing is what everyone is preferring for their online advertising needs.
Targeted email marketing as the name suggests is a more specific kind of email marketing process in which the advertiser sends out the promotional email messages only to specific type of people who he thinks can be interested in his products or services. Compared to the traditional bulk or mass email marketing format, this email marketing strategy targets only particular groups of relevant prospects and therefore reduces the risk of spam emailing problems. For those who have the best knowledge of their type of audience, can adopt this online marketing strategy to get the higher returns on investment.
With target email marketing strategies one can promote their services or sell their products better. They can mail newsletters, offers and discounts information to their customers regularly and send out series of mails revolving around the same topic to their targeted prospects so that their prospects start identifying their brand better and therefore think about it first whenever they are ready to buy. Target email marketing campaign can therefore generate both, the sales leads through possession of new customers and get repeated sales from existing customers, when done properly.
How to Select a Target Email Marketing Company?
To get the best results of the targeted email marketing, it is important that you hire the services of reliable and reputed email marketing firm that can design your email marketing campaign to best suit your needs and at a cost effective price. Do look out for a company that has got lots of targets and consumer types available on their website for you to see and choose from for your targeted email marketing needs.  A good targeted email marketing company will generally offer services through which best company mails with compelling ad designs and most relevant offers can be created and forwarded to the apt group of prospects. It will help you decide who your best target audience and will offer services for real-time tracking of your email campaign as it starts. They will provide you with regular reports on your campaign and will keep you updated about the progress of the mail marketing activity being performed by them.

Thursday, August 23, 2012

Why Should You Opt for Email Marketing?


Email marketing is a form of marketing or advertising through internet where in the advertisers send out promotional email messages to their prospects. Bulk emails can be sent out to large number of prospects through email marketing.Email marketing can be advantageous because today internet has the got highest traffic and therefore with email as the medium of marketing, it becomes very easy to reach out to the millions of people out there conveniently without having to put in more efforts or money. No matter wherever you are and whomever you want to reach out, emails will easily make out the way. Even in the terms of costs, email marketing will be more beneficial for you than the other forms. As compared to the traditional paper-based marketing methods, email marketing will cost you nearly 75% less thereby helping you make huge savings for your business. Time, money and resources all will be saved with email marketing.
When done properly with apt messages sent to the right people at right time, email marketing will help you get the best results of marketing. It will enhance your relationship with your current or previous customers, while helping you acquire new customers for improved business profits. With email marketing, you will be able to send out highly personalized and captive HTML email messages to persons you target. You can innovatively create effective email campaignsusing popular media like graphics, videos, music, quiz, games or whatever you think can grab the attention of your prospects and interest them the most. Moreover it is not so difficult to create an email marketing campaign. It is very simple and you can even do it sitting at home without any extensive resources required. Just with minimum knowledge and email marketing software, you can do email marketing yourself. These softwares very often offer some special tools like measure click-through rate tool, conversion rate tool, option of how a person one arrived at your website and various other optional tools with which you can easily and extensively assess the success of your email campaigns.
If you think you cannot do this for yourself then you also have an option to hire out an email marketing service of another company. Today there are number of professional email marketing service providers in the market who offer marketing services at cost effective prices. But care should be taken that you hire only a reliable and efficientemail marketing company without getting messed up with fraud ones.
Today new forms of email marketing called targeted email marketing and opt-in email marketing are much in demand. Most of them are now going for these forms of email marketing because these are spam free forms of email marketing. With target email marketing, the mails can be sent out only to those customers who have agreed to receive the mails from you. You can select your targets based on geography, age, income, spends, and many other parameters and moreover with opt-in and opt-out options you can shortlist your prospects and reach only those genuine ones who you think might require your services, solutions or products without bothering those who do not.
So email marketing offers you a low cost, simple, effective, fast and highly targeted marketing tool. Then why not opt for it?

Wednesday, August 22, 2012

Why Opt for Permission Email Marketing?





In the present day’s technology savvy world, internet has become prime source of business generation. From searching of product information to buying and selling products everything is done online today. It is because of this reason that more and more businesses are now shifting towards internet and opting for online promotions in order to generate more leads and profits. One of the most popular forms of online promotions today is email marketing. In email marketing the prospects or audience are communicated electronically through mails. The business promotion mails are sent out to large number of recipients in bulk for the sake of enhanced profits and brand awareness. The only notorious thing about this act is the spam problem where some companies send useless information to millions of people who do not want to receive this information. The companies who follow this method of spam mailing are usually punishable. They could be banned from the internet itself, or from the search engines or from the web hosting company. So it is always advisable to not to use these illegal methods of advertising. Instead using the fair methods likepermission email marketing could give your business the best drive while helping you maintain good customer relationships.
In permission based email marketing, the marketers get the permission of the recipients before sending them the business mails, newsletters or any other information. Here the email messages are only sent to the subscribers who requested them thus eliminating the negative consequences of unsolicited email messages or spam. Here usually theopt-in and double opt-in procedures are used to confirm the recipient’s interest in receiving messages. Additionally, the recipients are also allowed to unsubscribe at any time and all email messages are clearly identified as coming from the approved sender.
So as your potential customer has given you the permission to send emails, this is a totally legal and safest procedure of email marketing solution where in there is absolutely no fear of legal proceeding being taken against your company. The best advantage is that you are promoting your business only to those who are interested in your products and services and therefore this will save up your costs and time that might be spent unnecessarily in the case if you had opted for blind mass email marketing. Moreover this will not disturb your image as a spammer and will help improve your relationships and business with your existing clients in a fruitful way.
As compared to the traditional direct marketing programs which can take months for implementation and getting results, an efficiently designed permission email marketing campaign can be executed in days and will give results in reduced time. Even the number of emails sent are comparatively lesser in these permission marketing programs and therefore are easier to maintain, evaluate and track. A highly targeted opt-in email campaign will always result in better response rates than other types of online marketing because you are promoting only to your targeted prospects. Interests of both the recipients as well as businesses are saved through this procedure.

Tuesday, August 21, 2012

Different Forms of Email Marketing




With the passing time, newer methods and tools of business or website promotion on internet have constantly come up to provide the marketers easy and result-oriented methods of marketing. Today there are so many different methods with which driving in good traffic from various sources to a specific website is really easy and fast. However there are always some best and proven methods which give better results than others. And one of these is email marketing.
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. This is usually done with the purpose of enhancing the relationship of a business or company with its current or previous customers. With effective email promotion, the businesses can encourage their customer loyalty, generate repeated business from existing customers or can make up new customers for increased profits. With email based internet marketing the businesses can promote their new products or services range among their customers. They can easily reach out to their existing clients while creating brand awareness among the unknown too. Email marketing can drive awesome business benefits to organization if done effectively and in a proper way but when done incorrectly it can be similarly destructive eroding brand equity and will turn your happy clients into litigious flamers. So legal email marketing is always best way for business promotion on internet. There are different ways of how email marketing can be done for effective business promotion. Few are listed below
Bulk email marketing is a mass emailing method which can be done for a variety of purposes from introducing a new product or service to sending out a customer satisfaction survey. In this method normally email marketing campaignis conducted with the help of an email marketing software program or third party service to create and send professional business messages to the existing and new clients. Today there are many software programs will also allow the user to track and manage the results with their bulk email promotion campaign so that the user can determine how effective the email campaign is.
There are some business owners who are satisfied with their initial sale, existing customer base and are not looking any farther out than that. For these merchants, targeted email marketing can prove to be the best profit drivers. In targeted marketing, the intended emails are sent out only to the specified members rather than to large group of unknown members. Here the businesses can promote their latest products and services upgradation among their existing customers and thus drive in repeated business from their loyal customers.
The bulk email marketing involves distributing mass emails but care should be taken in these efforts to prevent these emails from being interpreted as spam. The best ways to avoid this to have the prospective customers sign up for the email list which specifies that they are indeed interested in the product or service. This is called permission email marketing or opt-in email marketing. In opt-in email marketing the messages will be sent out only to those customers who have agreed to receive the messages from the organization. Unlike unsolicited advertisements, opt-in email advertisements will be more personal and relevant to the consumer and results in a high degree of satisfaction between consumers and marketers.
However the latest trend that has caught up new heights in email marketing field is the reseller email marketing. In this approach, a reseller purchases email marketing software from a reliable company, brands it as its own and then resells it to its clients while setting its own price. Using email marketing software the organizations can provide their clients with a value-added services and necessary tools to create an effective email marketing campaign themselves

Monday, August 20, 2012

Why SARV Email Marketer is Best...?


SARV email marketing software includes everything you need to create, send, track and profit from email marketing - but it doesn't stop there. It also includes powerful tools to completely automate your follow up marketing and customer feedback loops too:

 Personalize your customer relations. Studies have shown that people respond better to emails that actually address them via their first name. SARV Email Marketer allows you to
capture your subscribers first name, last name, age, salary -- even their shoe size -- when they signup to your mailing list. You can then use these fields in your email to deliver personalized content. 

Track your eMail by Statics with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically. 

 Powerful newsletter and email campaigns Build relationships , Make sales. Promote your goods. Gather data. SARV eMail Marketing software delivers powerful, user-friendly and affordable tools to create, send and track high-performance email and newsletter campaigns. 

 Keep your lists clean and up to date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on "smart bounce rules", helping keep your deliverability rate high. 

 See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link or performs any other activity, it's logged against their history making it easy for you sales team to qualify their desire to purchase. 


 Solicit and track feedback with surveys. NEW! Using the drag & drop editor you can create customized surveys and feedback forms which you can link to from your email campaigns or auto-responders and then blast to your list in minutes. 


More Features Than Any Other Email Marketing Software 
SARV email marketing software is fully featured and was built specifically to help automate your follow up marketing, giving your sales team more motivated leads in the process. It will turn more leads into buyers - we guarantee it, or your money back.

 List Management
Perpetual, lifetime license
 No list size limits or fees
 No "powered by" link in your emails
 Private label in 5 minutes 

 Surveys and feedback forms NEW!
 
Dozens of built-in templates
Step-by-step campaign wizard
Custom fields for personalization

 In-email dynamic content blocks NEW!
Unlimited autoresponders

Split test email campaigns
Powerful XML-based API
Powerful, automated triggers
 Full campaign statistics
Google Analytics integration

Automated bounced email processing
Full WYSIWYG campaign editing
Per user email throttling
Easily import/export contacts
Pause and resume sending
Automatic event logging
Built-in CRM functionality
Google Calendar integration
RSS email campaign archive

User groups with permissions NEW!