Choosing
a uniform way to set up your corporate email ID that can grow as your
business grows is an important consideration. Unfortunately many
companies don’t stop to think about the little issues that can come
up in setting up an email throughout a business and end up with
unworkable email addresses.
One
of the least effective ways to set up your corporate email ID system
is to simply allow employees to choose their own identification. This
results in an inconsistent way to identify people throughout the
company and can lead to emails constantly going astray.
Choosing
a Top Corporate Email ID
One
of the first things that you need to do is decide on the corporate ID
itself. Ideally it should link to your website or company name in a
very clear and easy to determine way. For example if you are starting
the XYZ Toy Company a good corporate email ID could be:
- xyztoyco.com
- xyztoys.com
- xyztoycompany.com
These
clearly indicate your brand and allow people to easily email you even
if they aren’t looking right at their contact list. Less effective
email IDs would leave out the XYZ or the toy company information.
Personal
Identification
Having
a personal approach to corporate email ID development is preferable
over simply using a title or a department. This helps to create the
interpersonal connection between your clients and your employees that
is essential in business growth and client retention.
Instead
of having an email that is sent to “complaints”, “orders”,
“techsupport” or “customerservice” @xyztoyco.com use the
actual person’s name that will be assisting the client in ordering,
with technical support, or in placing an order.
Personal
Names
Having
a standard way of identifying people in corporate email ID that is
uniform throughout the company is also important so emails get where
they are supposed to go. Use a standard system that can include first
and last names, first initials and last names or any combination.
Try
to avoid just first names as your corporate
email ID
system as hiring two people with the same name then creates the need
to add to the last hired email address that makes it out of synch
with the others.
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