Monday, August 11, 2014

Improve Your Newsletter Marketing Program With 3 Easy Tips

For a company that has spent years in building up a client base through newsletter marketing there comes a time to really evaluate the return on investment that the program provides. While companies that are using newsletter marketing specialists, freelance writers and consultants tracking and reporting on the system often have a good idea, many companies don't know how the newsletters are actually improving their business.

To avoid simple completing newsletter marketing programs that are not accomplishing anything positive you do need to take a closer look at how you are handling the campaigns and what information is available based on how your clients or customers are using your newsletters.

Track Everything

While this may seem like an impossible task if you are using a top bulk email service you will have the ability to track every email that you send. This means that you will easily be able to see in reports, often in real time, just when your newsletter marketing is being sent, when it arrives to your customer's inbox, when they open it and if they click on any of the links to take them to your website, social media site or to take any other action.

Do Not Sell

The biggest turn-off for consumers is opening newsletter marketing emails that are just high pressure sales emails. The top newsletters do have a call to action, or a prompt to get the customer to take action, but that isn't the most prominent part of the email.

Instead the newsletters offing information, coupons, discounts, contests or something of value that is related to the product or service you are trying to sell. When this is the focus of the email then customers will open them to look for new information, offers or options to consider without feeling they are just being spammed.

Professional Appearance

Sometimes newsletter marketing tends to look a bit like a cut and paste program, which in some cases is the reality. To avoid this look for a company that offers templates and design options that look professional.

By using premade templates while still adding your own content you have the option to fully customize the look without having to do everything on your own. This type of newsletter marketing program is the best received by customers, which means that is being read and perhaps even shared.

We have an amazing gallery of templates and images for your newsletter marketing program. To see our options contact us.

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