Monday, August 11, 2014

Three Mistakes To Avoid With Mass Email Marketing

In today's marketing world there are very few companies that don't engage in some type of mass email marketing. It could be weekly or daily sales or special emails, updates on loyalty points or reward programs, notification of new products or offers or any other range of different marketing tools and techniques.

However, many companies using mass email marketing are not using this tool effectively. This may be because they have not used mass email marketing service that provided analytics and data on how effective their campaigns are. It may also be that the company is simply unaware of the techniques that the top email campaigns use on a regular basis.

To start improving your mass email marketing and customer response check to make sure you are not making these common mistakes.

Sending Too Frequently

How frequently you send mass email marketing to your customers depends on several factors. One of the best ways to determine how frequently your customers what to receive your emails is to conduct a survey with your next email. You can ask customer to provide a number of emails per week, month or quarter and then group responses by the number they indicate.

This prevents the issue with sending mass email marketing that is unwanted and ends up getting tagged as spam or the customer unsubscribes.

Sending Excessive Images

Trying to add a bit of color and pop to your mass email marketing program is a great idea, but too many images, videos and animations cause a problem on many different types of devices. For customers will slow connections or that block images the email looks largely blank or takes forever to load. For those accessing email on mobile devices the images may to too small to see clearly, also creating a negative experience.

It is also important to have buttons and links in your mass email marketing program that allow you to track your customer's response to your email. This is the only way to find out what campaigns and advertising methods are effective with your customers so you can continue to include these in future, highly effective marketing campaigns using email.

We can provide full services for all your mass email marketing needs.

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