Tuesday, January 10, 2012

Bulk Email Marketing

What is Bulk Email Marketing?

Bulk email marketing is form of marketing where services and product marketing mails of a company are sent over to number of recipients for promotion purposes. The number of recipients of this bulk e-mail may vary from hundreds to even thousands per email. Bulk email marketing is one of the best and cost effective ways to reach out to hundreds of potential customers in the least time possible. The companies who go for this powerful email marketing option generally hire the bulk email marketing service or purchase efficient email marketing software from the vendor for their mass email marketing needs. However it may be done either through software or from third party services bulk email marketing has got its own advantages and disadvantages associated with it. They are as follows

Advantages of Bulk Email Marketing

Reach to Largest Customer Base

The first and foremost advantage of bulk email marketing is that it allows sending mails or advertising to a largest customer base that is now available on internet. Today internet is the largest customer base and through bulk email marketing you are able to advertise your products and services to this huge prospect base without having to travel to them, talk to them or requiring to put any other efforts to reach out to them. Therefore bulk email marketing is one of the easiest procedures to carry out online marketing.

Low Cost

Mass emailing is one of the most cost effective procedures of online marketing. Through mass emailing you can send out thousands of mails with minimum costs. It does not matter whether you are hiring the bulk emailing services of third party or using bulk email mailer for the task, the costs are always comparatively low in bulk emails than other forms of marketing.

Less Time

Mails are sent instantly to the recipients and therefore through bulk marketing procedure you can reach out to your large online prospect base with your service and product information within a shortest time period.

Personalized Mail Marketing  

As compared to physical print media it is easier and cheaper to personalize emails for marketing. One can send emails with a private touch to each receiver instead of boring standard message formats. Today most of email marketing softwares are equipped with templates which can help you make your email marketing campaign even more personalized and effective.

So finally we can say that with bulk email marketing, most number of prospects can reached out with attractive mails within shortest time at most affordable price. It is one of most cost effective and quickest forms of marketing in which both time and money are saved.

No comments:

Post a Comment