Tuesday, August 21, 2012

Different Forms of Email Marketing

With the passing time, newer methods and tools of business or website promotion on internet have constantly come up to provide the marketers easy and result-oriented methods of marketing. Today there are so many different methods with which driving in good traffic from various sources to a specific website is really easy and fast. However there are always some best and proven methods which give better results than others. And one of these is email marketing.
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. This is usually done with the purpose of enhancing the relationship of a business or company with its current or previous customers. With effective email promotion, the businesses can encourage their customer loyalty, generate repeated business from existing customers or can make up new customers for increased profits. With email based internet marketing the businesses can promote their new products or services range among their customers. They can easily reach out to their existing clients while creating brand awareness among the unknown too. Email marketing can drive awesome business benefits to organization if done effectively and in a proper way but when done incorrectly it can be similarly destructive eroding brand equity and will turn your happy clients into litigious flamers. So legal email marketing is always best way for business promotion on internet. There are different ways of how email marketing can be done for effective business promotion. Few are listed below
Bulk email marketing is a mass emailing method which can be done for a variety of purposes from introducing a new product or service to sending out a customer satisfaction survey. In this method normally email marketing campaignis conducted with the help of an email marketing software program or third party service to create and send professional business messages to the existing and new clients. Today there are many software programs will also allow the user to track and manage the results with their bulk email promotion campaign so that the user can determine how effective the email campaign is.
There are some business owners who are satisfied with their initial sale, existing customer base and are not looking any farther out than that. For these merchants, targeted email marketing can prove to be the best profit drivers. In targeted marketing, the intended emails are sent out only to the specified members rather than to large group of unknown members. Here the businesses can promote their latest products and services upgradation among their existing customers and thus drive in repeated business from their loyal customers.
The bulk email marketing involves distributing mass emails but care should be taken in these efforts to prevent these emails from being interpreted as spam. The best ways to avoid this to have the prospective customers sign up for the email list which specifies that they are indeed interested in the product or service. This is called permission email marketing or opt-in email marketing. In opt-in email marketing the messages will be sent out only to those customers who have agreed to receive the messages from the organization. Unlike unsolicited advertisements, opt-in email advertisements will be more personal and relevant to the consumer and results in a high degree of satisfaction between consumers and marketers.
However the latest trend that has caught up new heights in email marketing field is the reseller email marketing. In this approach, a reseller purchases email marketing software from a reliable company, brands it as its own and then resells it to its clients while setting its own price. Using email marketing software the organizations can provide their clients with a value-added services and necessary tools to create an effective email marketing campaign themselves

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