Benefits of Dedicated SMTP

When we sending email we make a negative and positive reputation, Our mailing ip address is belong with our domain name and email id. if we work with shared ip address and our partner send spam then ip address get black listed. it also effect your reputation. reputation of you "Band Name", "Domain Name" and From Ip address.
Most of business not buy dedicated ip address based smtp server due to costing. in that case SARVMail try to make cost effective  and budget smtp server.

Benefits of SMTP Server

1. Separate Mailing Structure: Dedicated Server provides your a separate ip address so your reputation is your, no one effect your reputation.
2. Quick Delivery:  Dedicated Server means, a server work only for you that's why your email not in queue, they deliver immediate after submission.
3. Reliable and Secure:  If you have your own server then it make sure that if available when you need it.
4. Cost effective for Mass Mailer : If you have lot of subscribers and you send multi pal newsletter in a month then Dedicated SMTP Server is cost effective system for you.
5. Custom Configuration: If you have dedicated server then you  have complete rights to make changes according your need.  

SMTP Server is best then other pay per mailing. it also help you in custom branding your mail carry only about you any "via" or "behalf of". 

For more information visit Email Marketing.

Tips & Tricks

                                                                                                          We are very serious about email deliverability. We live and breathe it each day. Similar to how Google keeps adjusting its search algorithm to provide the best results, we must also regularly adjust to ensure your non-spam email gets delivered. In this post we offer advice to help you make sure that your emails get delivered. Of course, the very best advice we can offer is to use Email Marketing.

Photo Credit – nobody loves spam, except possibly this person

1. Be Compliant with the CAN-SPAM Act

If you are sending “any electronic mail message, the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” then you must comply with the following 7 main requirements (or face penalties up to $16,000) [5]:

Don’t use false or misleading header information

Don’t use deceptive subject lines

Identify the message as an ad

Tell recipients where you’re located

Tell recipients how to opt-out of receiving future email from you

Honor opt-out requests promptly

Monitor what others are doing on your behalf

If your email contains only transactional emails or relationship content, then you are exempt from these rules; however, you must still not include false or misleading routing information.

2. Avoid Spam Trigger Words and Phishing Phrases

Unfortunately, there is no complete list of spam trigger words. Further, it is not always the case that your email will end up in the spam filter simply by using a so-called trigger word.

The key thing to remember, is that a spam filter is trying to remove commercial advertisements and promotions. So generally, words that are common in such emails should be avoided or used sparingly. That said, take a look at these 100 Spam Trigger Words & Phrases to Avoid.

Phishing emails are designed to steal your identity by getting you to click on a fraudulent link. The most common method is for the email to be disguised as a legitimate email from a service you trust, such as your bank or a website you frequent. Thus, you want to avoid using phrases that are common to phishing attacks. At 24HourSupport.com you will find a short list of common phishing phrases along with references for further investigation.

3. Include a Text Version of Your Email if You Are Sending HTML Emails

This is a common, and easily preventable, cause for landing in the spam folder. Not only is this a good practice for avoiding a spam filter, but it also covers you in the case where the recipient can not view HTML emails.

4. Use Permission Marketing Techniques

Seth Godin coined the phrase “Permission Marketing,” and offers his thoughts here. There you will find sound advice on the ideas behind getting your customers or potential customers to give you the permission to email. Take it a step further at the point of subscription and ask to be placed on their white list.

5. Use Spam Checkers Before Sending Your Emails

Before sending emails out to your entire list, its worth the time to utilize a spam checking service.

MailingCheck.com offers a free downloadable tool for Windows that uses SpamAssassin to check. If you prefer to avoid downloading any software, you can send email to the IsNotSpam.com service and they will also check a few other items important to email deliverability. Alternatively, ProgrammersHeaven.com uses a form-based solution to test your emails.

6. Maintain a Good Text to Image Ratio

It is usually best to not include images at all; however, if you must include images, here are some tips:

Do not send any image-only emails

We suggest that for every graphic, include at least two lines of text

Optimize your images the best you can

Use well formed HTML for email

7. Avoid Spam Traps

Spam Traps are email addresses that are flagged by ISPs as being no longer used by a human, so it then stands to reason that there could have been no opt-in. To avoid including a Spam Trap email in your mailing list, use a opt-in process and do not buy lists from email brokers.

8. Avoid Large Attachments and Certain Attachment Types

In general, .jpg, .gif, .png and .pdf attachments are safe to send, provided you include some content in the email as well. However, executable attachments such as .exe, .zip, .swf, etc. should be avoided entirely. Generally, you should not send attachments to people on your list that are not expecting them.

If you need to email a large attachment or an attachment type that usually can be flagged as spam or trigger virus scanners, we recommend a service such as DropBox.com. If the attachment contains sensitive data, you may consider using your company’s secure FTP server.

9. Make Sure Your DKIM, SPF, Sender-ID and Domain Keys Are Setup Properly

You will want to make sure your email server supports these protocols (DKIM, SPF, Sender-ID and Domain Keys) and that they are properly implemented.

This alphabet soup helps ISPs determine the authenticity of your email from a technical perspective. To make sure yours are setup properly try using IsNotSpam.com‘s checking service.

If you want to dig deeper, here are the definitions:

DomainKeys Identified Mail (DKIM)

Sender Policy Framework (SPF)

Sender-ID

Domain Keys

TIPS & TRICKS

We are very serious about email deliverability. We live and breathe it each day. Similar to how Google keeps adjusting its search algorithm to provide the best results, we must also regularly adjust to ensure your non-spam email gets delivered. In this post we offer advice to help you make sure that your emails get delivered. Of course, the very best advice we can offer is to use Email Marketing.
Photo Credit – nobody loves spam, except possibly this person

1. Be Compliant with the CAN-SPAM Act
If you are sending “any electronic mail message, the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” then you must comply with the following 7 main requirements (or face penalties up to $16,000) [5]:

1.     Don’t use false or misleading header information

2.     Don’t use deceptive subject lines

3.     Identify the message as an ad

4.     Tell recipients where you’re located

5.     Tell recipients how to opt-out of receiving future email from you

6.     Honor opt-out requests promptly

7.     Monitor what others are doing on your behalf

If your email contains only transactional emails or relationship content, then you are exempt from these rules; however, you must still not include false or misleading routing information.

2. Avoid Spam Trigger Words and Phishing Phrases
Unfortunately, there is no complete list of spam trigger words. Further, it is not always the case that your email will end up in the spam filter simply by using a so-called trigger word.
The key thing to remember, is that a spam filter is trying to remove commercial advertisements and promotions. So generally, words that are common in such emails should be avoided or used sparingly. That said, take a look at these 100 Spam Trigger Words & Phrases to Avoid.
Phishing emails are designed to steal your identity by getting you to click on a fraudulent link. The most common method is for the email to be disguised as a legitimate email from a service you trust, such as your bank or a website you frequent. Thus, you want to avoid using phrases that are common to phishing attacks. At 24HourSupport.com you will find a short list of common phishing phrases along with references for further investigation.

3. Include a Text Version of Your Email if You Are Sending HTML Emails
This is a common, and easily preventable, cause for landing in the spam folder. Not only is this a good practice for avoiding a spam filter, but it also covers you in the case where the recipient can not view HTML emails.

4. Use Permission Marketing Techniques
Seth Godin coined the phrase “Permission Marketing,” and offers his thoughts here. There you will find sound advice on the ideas behind getting your customers or potential customers to give you the permission to email. Take it a step further at the point of subscription and ask to be placed on their white list.

5. Use Spam Checkers Before Sending Your Emails
Before sending emails out to your entire list, its worth the time to utilize a spam checking service.
MailingCheck.com offers a free downloadable tool for Windows that uses SpamAssassin to check. If you prefer to avoid downloading any software, you can send email to the IsNotSpam.com service and they will also check a few other items important to email deliverability. Alternatively, ProgrammersHeaven.com uses a form-based solution to test your emails.

6. Maintain a Good Text to Image Ratio
It is usually best to not include images at all; however, if you must include images, here are some tips:
Do not send any image-only emails
We suggest that for every graphic, include at least two lines of text
Optimize your images the best you can
Use well formed HTML for email

7. Avoid Spam Traps
Spam Traps are email addresses that are flagged by ISPs as being no longer used by a human, so it then stands to reason that there could have been no opt-in. To avoid including a Spam Trap email in your mailing list, use a opt-in process and do not buy lists from email brokers.

8. Avoid Large Attachments and Certain Attachment Types
In general, .jpg, .gif, .png and .pdf attachments are safe to send, provided you include some content in the email as well. However, executable attachments such as .exe, .zip, .swf, etc. should be avoided entirely. Generally, you should not send attachments to people on your list that are not expecting them.
If you need to email a large attachment or an attachment type that usually can be flagged as spam or trigger virus scanners, we recommend a service such as DropBox.com. If the attachment contains sensitive data, you may consider using your company’s secure FTP server.

9. Make Sure Your DKIM, SPF, Sender-ID and Domain Keys Are Setup Properly
You will want to make sure your email server supports these protocols (DKIM, SPF, Sender-ID and Domain Keys) and that they are properly implemented.
This alphabet soup helps ISPs determine the authenticity of your email from a technical perspective. To make sure yours are setup properly try using IsNotSpam.com‘s checking service.
If you want to dig deeper, here are the definitions:

·  DomainKeys Identified Mail (DKIM)

·  Sender Policy Framework (SPF)

·  Sender-ID

·  Domain Keys

Why and What Kind of Email Marketing Software Should You Use?

Email marketing is one of the most popular marketing methods. Most of companies today, both small and big are opting for email marketing process for improved business. This is because email marketing is a comparatively more affordable, faster, simple, effective and result oriented form of marketing. There are two options with which the companies today get their email marketing done. One is the email marketing software and other is email marketing service of another company. With email marketing services, one has to depend on third party and will have to spend repeatedly to keep their email marketing campaigns running which is not the case with email marketing software which can be purchased once and used for any number of times to run any number of email campaigns effectively without having to depend on someone else for the services.

Email marketing software allows sending of personalized bulk email messages to a multitude of subscribers or potential costumers thereby maximizing and speeding up the process of direct marketing.  It makes the task of frequent contact with potential customers much more efficient and easy. With email marketing software, one does not have to worry about sending out the mails frequently as campaigns can be custom scheduled go out in a few days, a few weeks or even a few months as per requirements. Most of the email marketing softwares come with a gamut of email templates, which can be used to make a business message appear more attractive, friendly or reliable. Email marketing software usually maintains database of subscriber information. From the database, mass emails can be easily sent out to a specific subscriber range and patterns among clients can easily be kept track of. An advanced email marketing software will also allow you to execute tasks like tracking of client responses, preferences, click rate, and fields visited by email recipients with which you can effectively monitor the success of your email marketing campaign.

Looking at all the above uses, it is obvious that using email marketing software will be very advantageous for business looking for online email promotion. But the question may arise out in your mind that what kind of software should you purchase or what are the features which you should look into while purchasing email marketing software.

While buying email marketing software, one should always prefer for efficient and affordable software from a reputed company. Always look out for the software that supports following features

• Automatic storing of emails which can be edited later.
• Variety of email templates and colorful professional themes for personalizing emails.
• Sending of any type of communication mails including newsletters, special offers, follow-up emails, member notices, customer service announcements, affiliate emails, invitations etc.
• Email authentication features which enable protection from spam, blacklists and filters.
• Analytics tools which track all of your history and current live campaigns. Campaign monitoring options like tracking of client responses, preferences, click rate, and fields visited by email recipients etc.
• Customized and unlimited email campaign and mailing lists creation.
• Custom email scheduling.
• Permission features such as double opt-in confirmation and one-click unsubscribe which gives one complete control of email marketing campaign.

Labels: email marketing email marketing campaign bulk email marketing opt-in email marketing mass email marketing email marketing software email campaigns email marketing service